Private Sector Preparedness Act of 2004 - Amends the Homeland Security Act of 2002 to direct the Secretary of Homeland Security to develop and implement a program to enhance private sector preparedness for emergencies and disasters, including acts of terrorism.
Directs the Secretary to develop guidance and identify best practices for private sector action in: (1) identifying hazards and assessing and mitigating risks and impacts; (2) managing emergency preparedness and response resources; (3) developing mutual aid agreements; (4) developing and maintaining emergency preparedness and response plans, including operational procedures, and communications and warning systems; (5) developing and conducting training and exercises to support and implement such plans and procedures; and (6) developing procedures to respond to requests for information from the media and the public.
Directs the Secretary to: (1) support the development of, promulgate, and regularly update national voluntary consensus standards for private sector emergency preparedness; and (2) coordinate the program with and utilize voluntary standards for disaster and emergency management and business continuity programs developed by the American National Standards Institute and the National Fire Protection Association, and any existing private sector emergency preparedness guidance or best practices developed by industry organizations.