Food Promotion Act of 2004 - Amends the Agricultural Marketing of 1946 to replace current mandatory country of origin labeling requirements with voluntary country of origin labeling programs for: (1) meat and meat products; (2) wild fish, wild shellfish, farm-raised fish, farm-raised shellfish, and related products; and (3) perishable agricultural commodities.
Sets forth: (1) limitations on use of United States country of origin labels; and (2) civil penalties for program violations.