HB 4457

Creates the Gender Pricing Equity Act. Provides that a person, firm, partnership, company, corporation, or business shall not charge a different price for any goods that are substantially similar if those goods are priced differently based on the gender of the individuals for whom the goods are marketed and intended. Provides that a violation of any of the provisions of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change.