Consumer Fuels Choice Act of 2010 - Requires the Secretary of Energy to make grants to major fuel distributors to pay the federal share of costs to install blender pump fuel infrastructure at majority-owned stations and branded stations: (1) for the direct retail sale of ethanol fuel blends (including E-85 fuel), including blender pumps and storage tanks; and (2) to directly market such fuels to gas retailers, including in-line blending equipment, pumps, storage tanks, and loadout equipment.
Provides for infrastructure installation subgrants to direct retailers of ethanol fuel blends (including E-85 fuel) as well as blender pumps and storage tanks.