AMERICAN ADVERTISING FEDERATION for AMERICAN ADVERTISING FEDERATION

Food Industry (safety, labeling, etc.) FOO

Interagency Working Group proposed voluntary nutrition standards Proposals to restrict the marketing of alcoholic beverages HR 4053, to establish the Office of Childhood Overweight and Obesity Prevention and Treatment within the Office of Public Health and Science of the Department of Health and Human Services, and for other purposes

Contacted: Food & Drug Administration (FDA); HOUSE OF REPRESENTATIVES; Federal Trade Commission (FTC); Centers For Disease Control & Prevention (CDC); SENATE; Agriculture, Dept of (USDA); Commerce, Dept of (DOC); Federal Communications Commission (FCC)

Bills named: H.R. 4053 (111th)

Pharmacy PHA

HR 3200, HR 3590, S 1679, S 1796, health care reform legislation as it affects the taxation or content of pharmaceutical advertising HR 2175, To prohibit as indecent the broadcasting of any advertisement for a medication for the treatment of erectile dysfunction Proposals to require a moratorium on the advertising of new prescription medications Proposals to extend Food and Drug Administration authority to advertising for over-the-counter medications

Contacted: Food & Drug Administration (FDA); Agriculture, Dept of (USDA); SENATE; Federal Communications Commission (FCC); Federal Trade Commission (FTC); Centers For Disease Control & Prevention (CDC); Commerce, Dept of (DOC); HOUSE OF REPRESENTATIVES

Bills named: H.R. 2175 (111th), H.R. 3200 (111th), H.R. 3590 (111th)

Communications/Broadcasting/Radio/TV COM

HR 3458, To amend the Communications Act of 1934 to establish a national broadband policy, safeguard consumer rights, spur investment and innovation, and for related purposes HR 1084, To require the Federal Communications Commission to prescribe a standard to preclude commercials from being broadcast at louder volumes than the program material they accompany S. 379, The Performance Rights Act, to provide compensation to artists for use of sound recordings HR 848 The Performance Rights Act FCC Notice of Inquiry on content ratings for television commercials FCC Notice of Inquiry on product placement or embedded advertising FCC Notice of Inquiry Empowering Parents and Protecting Children in an Evolving Media Landscape Proposals to amend the Childrens Television Act as relates to advertising to children

Contacted: Federal Trade Commission (FTC); Federal Communications Commission (FCC); Food & Drug Administration (FDA); SENATE; Commerce, Dept of (DOC); HOUSE OF REPRESENTATIVES; Agriculture, Dept of (USDA); Centers For Disease Control & Prevention (CDC)

Bills named: H.R. 3458 (111th), H.R. 1084 (111th), H.R. 848 (111th), S. 379 (111th)

Automotive Industry AUT

HR 818, to require advertising for any automobile model to display information regarding the fuel consumption and fuel cost for that model, and for other purposes

Contacted: Agriculture, Dept of (USDA); Food & Drug Administration (FDA); HOUSE OF REPRESENTATIVES; Federal Communications Commission (FCC); Centers For Disease Control & Prevention (CDC); Federal Trade Commission (FTC); Commerce, Dept of (DOC); SENATE

Bills named: H.R. 818 (111th)

Taxation/Internal Revenue Code TAX

Proposals to tax or limit tax deductibility of advertising Proposals to fund health care reform by eliminating the tax deduction for prescription drug advertising HR 2917, to amend the Internal Revenue code of 1986 to deny any deduction for advertising prescription drugs HR 2966, to prohibit the tax deduction for prescription drug advertising S. 1763, a bill to amend the Internal Revenue code of 1986 to deny the deduction for advertising and promotional expenses for prescription pharmaceuticals S 2872, a bill to amend the Internal Revenue code of 1986 to deny the deduction for direct to consumer advertising expenses for prescription pharmaceuticals HR 4310, to amend the Internal Revenue code of 1986 to protect children's health by denying any deduction for advertising and marketing directed at children to promote the consumption of food at fast food restaurants or of food of poor nutritional quality Proposals to fund health care reform by taxing sugared beverages

Contacted: Commerce, Dept of (DOC); Agriculture, Dept of (USDA); SENATE; Food & Drug Administration (FDA); HOUSE OF REPRESENTATIVES; Centers For Disease Control & Prevention (CDC); Federal Communications Commission (FCC); Federal Trade Commission (FTC)

Bills named: S. 1763 (111th), H.R. 2917 (111th), H.R. 2966 (111th), H.R. 4310 (111th)

Consumer Issues/Safety/Products CSP

Proposals to reathorize the Federal Trade Commission HR 3126, to establish the Consumer Financial Protection Agency, as it relates to jurisdiction and rulemaking procedures at the FTC FTC changes to guidelines on the use of endorsements and testimonials in advertising

Contacted: Federal Communications Commission (FCC); SENATE; Commerce, Dept of (DOC); Food & Drug Administration (FDA); Federal Trade Commission (FTC); HOUSE OF REPRESENTATIVES; Centers For Disease Control & Prevention (CDC); Agriculture, Dept of (USDA)

Bills named: H.R. 3126 (111th)

Beverage Industry BEV

Proposals to restrict the advertising of sugared beverages to children Proposals to restrict the advertising of alcoholic beverages

Contacted: HOUSE OF REPRESENTATIVES; Agriculture, Dept of (USDA); SENATE; Food & Drug Administration (FDA); Federal Communications Commission (FCC); Commerce, Dept of (DOC); Centers For Disease Control & Prevention (CDC); Federal Trade Commission (FTC)

Computer Industry CPI

S. 139, The Data Breach Notification Act, requiring notice to consumers of security breaches HR 2221 Data Accountability and Trust Act, sets standards for consumer data security FTC Proposals to establish principles for online behavioral advertising. Proposals to oversee the Internet Corporation for Assigned Names and Numbers

Contacted: Federal Trade Commission (FTC); Commerce, Dept of (DOC); Centers For Disease Control & Prevention (CDC); Agriculture, Dept of (USDA); SENATE; Food & Drug Administration (FDA); Federal Communications Commission (FCC); HOUSE OF REPRESENTATIVES

Bills named: H.R. 2221 (111th), S. 139 (111th)