3rd Quarter - Report

PRUDENTIAL FINANCIAL, INC. for PRUDENTIAL FINANCIAL INC

Firm
Client
Income
—
Expenses
$2,340,000
Expense method
A: Lobbying Disclosure Act definitions

What was lobbied

6 issue areas, each in the filer's own words, with who lobbied on it and where.

Retirement RET

H.R. 1534 - Small Businesses Add Value for Employees (SAVE) Act H.R. 677 -Lifetime Income Disclosure Act & Regulatory Issues S. 1557 / H.R. 4049 - Automatic IRA of 2012 No Bill - Proposed Department of Labor Fiduciary Regulations No Bill - Guaranteed Minimum Withdrawal Benefit Interpretive Issues No Bill - Electronic Disclosure - ERISA/Internal Revenue Code No Bill - Issues Relating to Multiple Employer Plans H.R. 4050 - Retirement Plan Simplification and Enhancement Act of 2012 Department of Labor Guidance on Self-Directed Brokerage / FAB 2012-02 Q&A 30 408b-2 Service Provider Fee Disclosure Regulatory Issues

LobbyistCovered position, as disclosed
ALAN BRUBAKER —
DAVID BURNS —
LAUREN CANCIENNE —
ROBERT J DOYLE —
RALPH TYLER —
REX WACKERLE —

Contacted: Treasury, Dept of; Federal Reserve System; HOUSE OF REPRESENTATIVES; U.S. Trade Representative (USTR); Commodity Futures Trading Commission (CFTC); Securities & Exchange Commission (SEC); SENATE; Internal Revenue Service (IRS); Labor, Dept of (DOL); Office of Management & Budget (OMB)

Bills named: H.R. 4050 (112th), H.R. 4049 (112th), H.R. 1534 (112th), H.R. 677 (112th), S. 1557 (112th)

Consumer Issues/Safety/Products CSP

S. 3414 - Cybersecurity Act of 2012

LobbyistCovered position, as disclosed
LAUREN CANCIENNE —
RALPH TYLER —
REX WACKERLE —

Contacted: Labor, Dept of (DOL); Commodity Futures Trading Commission (CFTC); Securities & Exchange Commission (SEC); U.S. Trade Representative (USTR); HOUSE OF REPRESENTATIVES; Federal Reserve System; Office of Management & Budget (OMB); Treasury, Dept of; Internal Revenue Service (IRS); SENATE

Bills named: S. 3414 (112th)

Financial Institutions/Investments/Securities FIN

H.R. 940 & S. 1835 - United States Covered Bond Act of 2011 H.R. 1062 - The Burdensome Data Collection Relief Act H.R. 1573 - To facilitate implementation of title VII of the Dodd-Frank Wall Street Reform and Consumer Protection Act, promote regulatory coordination, and avoid market disruption No Bill - Issues relating to GSE & Housing Finance Reform H.R. 2308 - SEC Regulatory Accountability Act H.R. 2779 - To exempt inter-affiliate swaps from certain regulatory requirements put in place by the Dodd-Frank Wall Street Reform and Consumer Protection Act. H.R. 3475 - Keep IDs Safe Act No Bill - Implementation of Title I, Subtitle CAdditional Board of Governors Authority for Certain Nonbank Financial Companies and Bank Holding Companies of the Dodd-Frank Act No Bill - Implementation of Title I, Subtitle AFinancial Stability Oversight Council of the Dodd-Frank Act No Bill - Implementation of Section 619 of the Dodd-Frank Act - Prohibitions on proprietary trading and certain relationships with hedge funds and private equity funds

LobbyistCovered position, as disclosed
ALAN BRUBAKER —
DAVID BURNS —
LAUREN CANCIENNE —
ROMAN GABRIEL —
SHEILA GREENWOOD —
RALPH TYLER —
REX WACKERLE —

Contacted: Federal Reserve System; U.S. Trade Representative (USTR); Office of Management & Budget (OMB); Treasury, Dept of; Internal Revenue Service (IRS); HOUSE OF REPRESENTATIVES; Securities & Exchange Commission (SEC); SENATE; Commodity Futures Trading Commission (CFTC); Labor, Dept of (DOL)

Bills named: H.R. 2308 (112th), S. 1835 (112th), H.R. 1062 (112th), H.R. 940 (112th), H.R. 3475 (112th), H.R. 2779 (112th), H.R. 1573 (112th)

Veterans VET

S. 951 - Hiring Heroes Act

LobbyistCovered position, as disclosed
ALAN BRUBAKER —
LAUREN CANCIENNE —
RALPH TYLER —
REX WACKERLE —

Contacted: Treasury, Dept of; Commodity Futures Trading Commission (CFTC); Securities & Exchange Commission (SEC); SENATE; Office of Management & Budget (OMB); Federal Reserve System; Internal Revenue Service (IRS); HOUSE OF REPRESENTATIVES; Labor, Dept of (DOL); U.S. Trade Representative (USTR)

Bills named: S. 951 (112th)

Trade (domestic/foreign) TRD

H. R. 2832 - A bill to extend the General System of Preferences No Bill - Issues relating to privatization of Japan Postal Life Insurance Company No Bill - Issues relating to Japan insurance regulatory reform No Bill - Issues relations to transparency and market access issues generally related to interenational insurance and investment operations No Bill - Issues relating to US-China Strategic and Economic Dialogue No Bill - Issues relating to India financial services market access and equity ownership issues No Bill - Issues relating to Asia-Pacific Economic Cooperation, a multi-lateral economic and trade forum, privacy issues No Bill - Issues relating to International Trade issues impacting the U.S. Insurance Companies operating in foreign markets No Bill - Trans Pacific Partnership

LobbyistCovered position, as disclosed
ALAN BRUBAKER —
DAVID BURNS —
BRYAN PICKEL —
REX WACKERLE —

Contacted: Office of Management & Budget (OMB); HOUSE OF REPRESENTATIVES; Labor, Dept of (DOL); Internal Revenue Service (IRS); SENATE; Commodity Futures Trading Commission (CFTC); U.S. Trade Representative (USTR); Treasury, Dept of; Federal Reserve System; Securities & Exchange Commission (SEC)

Bills named: H.R. 2832 (112th)

Taxation/Internal Revenue Code TAX

H.R. 12 - The American Jobs Act S. 1557 / H.R. 4049 - Automatic IRA of 2012 H.R. 1864 - The Mobile Workforce State Income Tax Simplifications Act of 2011 H.R. 3630 - Temporary Payroll Tax Cut Continuation Act of 2011 S. 2048 - A Bill to amend the Internal Revenue Code of 1986 to clarify the tax treatment of certain life insurance contract transactions, and for other purposes H.R. 749 - To amend the Internal Revenue Code of 1986 to permanently extend the subpart F exemption for active financing income No Bill - President Obama's FY2013 Budget No Bill - Comprehensive Tax Reform S. 1813- Highway, Job Creation, and Economic Growth Act of 2012 No Bill - Issues relating to tax extensions

LobbyistCovered position, as disclosed
ALAN BRUBAKER —
DAVID BURNS —
LAUREN CANCIENNE —
RALPH TYLER —
REX WACKERLE —

Contacted: Internal Revenue Service (IRS); SENATE; HOUSE OF REPRESENTATIVES; Federal Reserve System; Commodity Futures Trading Commission (CFTC); Labor, Dept of (DOL); Office of Management & Budget (OMB); U.S. Trade Representative (USTR); Securities & Exchange Commission (SEC); Treasury, Dept of

Bills named: H.R. 749 (112th), H.R. 12 (112th), H.R. 1864 (112th), H.R. 3630 (112th), S. 2048 (112th), S. 1813 (112th), S. 1557 (112th), H.R. 4049 (112th)

Shown as published by the Senate Office of Public Records and the House Clerk under the Lobbying Disclosure Act. The official filing is the record; open it for the full form.